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Branding | American Marketing Association

Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach

2024 Aug 30

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Content & Branding Archives

Content & Branding is the "what" of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific

2025 Mar 25

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The Power of a Brand Name: Why It Matters

An analysis of what makes some brand names more effective than others Shakespeare''s Juliet, who should know better than most that names can have life-or-death

2024 Jul 14

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15 Creative Marketing Campaign Ideas to Skyrocket Your Brand

We''re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire,

2024 Aug 06

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Hashtags in 2025. Do They Work?

The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason. The number of hashtags deemed effective has

2024 Oct 10

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How Your Brand Strategy Drives Business Growth

Brand and message consistency ensures you experience the full lift and benefit of your marketing and sales efforts – especially for B2B companies that have long sales cycles.

2024 Jun 22

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What Is Branding? Complete Guide for Marketers in 2025

Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.

2024 Nov 09

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The Ultimate Guide to Advertising 2025 | Types, Strategies & Tips

Discover the latest advertising strategies, types, and trends for 2025. Learn how to boost your brand and maximize ROI with proven best practices.

2024 Feb 27

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Brand Strategy 101

Brand Strategy 101 Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need. Beginner | 1 Hour | 18 Modules $79 for non-members |

2024 Jul 01

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What is Marketing? — The Definition of Marketing — AMA

Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,

2025 Sep 16

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