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5 Gen AI Myths Holding Sales and Marketing Teams Back

New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz

2025 Apr 21

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How Successful Sales Teams Are Embracing Agentic AI

Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels.

2025 Sep 25

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Can AI Assistants Add Value to Your Sales Team?

AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback,

2024 Aug 27

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Sales team management

Sales team management Digital Article Prabhakant Sinha, Arun Shastri, Sally Lorimer, and Namita Powers Your strategic accounts are more than just big sales.

2025 Aug 24

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A Great Sales Pitch Hinges on the Right Story

When you''re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will

2024 Nov 27

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Companies Are Using AI to Make Faster Decisions in Sales and

In today''s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate,

2026 Jan 28

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How CEOs Make or Break Sales

A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.

2025 Jan 14

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What Salespeople Need from Leaders—at Each Stage of Their

Leading a high-performing sales team requires a personalized talent management approach. Salespeople''s needs evolve throughout their careers, and while sales managers

2024 Jun 22

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Avoid These 3 Pitfalls When Giving a Sales Presentation

A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12

2025 Aug 06

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Sales and marketing

Sales and marketing Magazine Article Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins, and Ryan Reynolds A guide to creating fastvertising—quick response ads that go viral.

2025 Jul 08

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